Content Studio — from opportunity to scheduled post

TL;DR — Four steps: pick an opportunity, generate a draft, preview it in-platform, schedule it. Every step is optional to touch — the defaults are designed to be publishable as-is.

Step 1 — Opportunity

An opportunity is a prompt where you have low or zero visibility, ranked by the potential upside of winning it. The list is auto-populated from your latest scan.

Each opportunity shows:

• The prompt
• Which engines you're missing on
• Which competitors are winning it
• Which source types the engines are pulling from (blog, forum, transcript, PDF)
• A one-line "recommended angle" — the specific take that would fit the gap

You can also start from a manual angle — type a topic and skip the opportunity list entirely.

Step 2 — Draft

One click generates a first draft on your chosen channel:

• LinkedIn — 900–1,300 characters, native format
• Instagram — caption + hashtags + first image
• Facebook — mid-length narrative + image
• X — thread (2–6 posts) or single post
• Blog — 1,600–2,100 word long-form article with TL;DR, headings, chart, and FAQ

The draft draws on your brand memory: colours, tone, do-not-say list, prior-post style, and the specific angle picked for this opportunity.

Step 3 — Preview

Draft renders in a real preview of the target channel — actual LinkedIn styling, actual Instagram square, actual X thread layout. You see exactly what a follower would see.

Inline you can:

• Edit copy directly in the preview
• Regenerate specific sections (headline, hook, CTA) without touching the rest
• Swap or regenerate the image
• Change the target language for that specific draft
• Add or edit hashtags

Step 4 — Schedule

Pick a date/time or hit "add to next slot" and we drop it into your calendar. Facebook and Instagram require a real image and won't publish without one; the app blocks scheduling if the draft is missing one.

Autopilot mode

Turn on Autopilot (Pro) and steps 1–4 run without you. Drafts are published to the calendar and posted on schedule. Every published item is logged, and you can pause Autopilot at any time.

Manual publish

Every draft has a Copy & Publish button that copies the content to your clipboard and opens the native composer for that channel. Useful when you don't want to connect OAuth for a specific channel — you keep full control, the app just does the writing.

What happens after publish

Once a post goes live, we re-scan the affected prompt on the next daily cycle and log the resulting visibility change. Over weeks, this becomes the ROI of your content — not "views" or "impressions", but "did the AI start naming you?"