Free plan vs Pro — what changes and when to upgrade

TL;DR — Free is capped at 2 channels, a small prompt set, and manual publishing. Pro removes those caps, unlocks Autopilot, and gives you the full engine coverage. The upgrade trigger is usually "I have more than two channels" or "I want the loop to run without me."

What the free plan includes

• Your full visibility score across all seven engines
• A meaningful (but capped) number of tracked prompts
• Competitor tracking (with a lower cap)
• Manual content generation and Copy & Publish
• Up to 2 connected social channels
• Daily scans and daily brief
• Docs access, docs search, everything on this site

Free is real. It's not a locked-down teaser — it's designed to give you the strategic picture without a credit card.

What Pro unlocks

• Full prompt count (multiples of the free cap)
• Unlimited channel connections
• Autopilot — the loop runs and publishes without your involvement
• Full auto content generation — no per-day draft caps
• Priority scanning — more frequent refreshes when needed
• Full competitor tracking — the whole detected list, not a sample
• Per-platform language overrides and advanced brand hub features
• Team features — teammates, roles, activity log
• Priority support — direct line to the team, first in the queue

Growth sits between Free and Pro; if you're not sure, the app suggests the right tier based on your onboarding answers.

The upgrade triggers

Most people upgrade for one of these reasons:

1. "I have more than two channels." Free caps out at 2 connected channels. If you publish to LinkedIn + Instagram + a blog, you already need Growth or Pro.
2. "I want the loop to run on Autopilot." Free is manual-publish only. Autopilot is Pro.
3. "I need the full prompt set." Some categories only start to make sense with 40–60 prompts tracked. Free's cap is enough to see the shape but not the whole map.
4. "I want to add a second brand." Additional projects are Pro-only.

What doesn't change between Free and Pro

• The visibility formula is identical
• The engines scanned are identical
• The dashboard layout is identical
• The founder access is identical — free users can book a call with Daavid too, especially in the current founding window

Pro removes limits and turns on automation. It doesn't change the product.

How to upgrade

From Settings → Billing or the pricing banner in the dashboard. All tiers are self-serve except Enterprise. You can also change billing cadence (monthly → yearly) any time from the same place; the discount applies to the next full period.

Downgrading

You can downgrade at any renewal. History and connected channels are preserved — only the caps and Autopilot state adjust.